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Content. Your website, your email marketing, your social platforms, they all need it. More than that, your digital platforms need customer-centric content that speaks to your customer’s needs, experiences, and questions.

That’s what Core Content is all about. The focus is to address the buyer’s journey as they progress from awareness, consideration, and finally to decision. This is accomplished by building out a content strategy around your specific customer audience and your products, with a goal of leading them through the sales funnel to become a qualified lead.

A strong core of content will:

• Get you found in search engines

• Educate your customers when and where they’re searching

• Encourage email list sign ups

• Establishes you as the industry authority

• Drives inbound leads

• Supports your social media communities and growth

My digital inbound marketing strategy experience for small- and medium-sized medical device companies accomplished all of the above.

Now it can do the same for you.